We are an advertising and media services agency.
SERVICES AT A GLANCE
Some Fun Facts
Home Improvement • Sporting Goods • Powersports • Hospitality • IT • Automotive • Events
Websites & Search
Your website is usually the first impression a customer gets of your company. Does yours invite them in or send them running away? Our experience includes building brand new sites, “renovation” projects and ongoing website management. Search Engine Optimization (SEO) has become one of the most necessary parts of your marketing plan. When someone Googles your company, do they find you, or do they find your competitors? SEO makes you competitive with your competition.
Everyone wants to be on television. Ad Age magazine called TV “the original social media.” Despite the fragmentation caused by broadcast TV, cable TV, streaming services like Hulu and Netflix, TV is still king of the media hill and it’s more affordable than you think. The challenge today is finding where your customers are watching TV. Broadcast TV still has millions of viewers every day. Cable TV and streaming services can be targeted right down to actual neighborhoods. We work very hard to make sure your TV advertising stands out through both excellent production and campaign placement.
In-store open houses. Large outdoor multi-day winter events. Full event coordination, sponsorship sales, event marketing. We’ve done all of it.
Much maligned in today’s world: newspapers and magazines. Well, as was once famously said, “I’m not dead yet.” Newspapers, magazines, direct mail and flyers can still deliver.
You know the names: Facebook, Twitter, Instagram, YouTube, Snapchat, WhatsApp. Billions of people are using these and other social media services every day. E-mail newsletters quickly and efficiently reach your most loyal customers. Never have we been so connected. Never have you had more opportunity to interact directly with your current and future customers. We create original content and manage multiple social media platforms daily for our clients.
So many choices. Where do I advertise? How much should I spend? It’s a big puzzle. We make sure wherever you’re promoting your business, the pieces fit together. Does your TV complement your social media? Are these the right days to publicize this offer? For a business owner busy managing a company every day, it’s near impossible to stay on top of a marketing plan. And we know one of your biggest annoyances: Salespeople. We become your gatekeeper. South End Media works very hard with the client and media to find the right mix and the right budget to get your message out.
Radio? 92% of Americans still tune in at some point each week to traditional radio. South End Media was born in radio and we still love to work in it. When done right, it still may be the most effective medium for advertising – creating the theater of the mind that makes listeners act. It isn’t just your advertising that needs to be creative today. You have to choose the right stations and have the right campaign.
PR is when we use unpaid and earned media to tell the public your story about your accomplishments, product launches and ideas. We establish media relationships to present your company in the most positive light. Unfortunately, public relations is also about damage control when you need it. It doesn’t happen very often, but we’ve been there to help clients through a crisis. You’ll be glad you had a partner next to you in those moments.
We admit it. We don’t know it all. But we have forged relationships with others in the creative field. If we can’t do it, we know the people who can. We built South End Media to be a media company that offers you an effective and efficient way to market your message. This allows us to offer you a wide range of services in all media within a budget that fits your business. If you don’t see it here, ask us. We can do it.
South End Media has created a range of advertising in multiple media across a wide variety of businesses, including retail, financial, manufacturing, business to business and more.
Here you’ll find some of our “greatest hits.” Contact us about your next advertising campaign.
Poker Run TV Spot
Grass Drags TV Spot
Capital Well TV Spot
Poker Run Radio Spot
Fireside Living Radio Spot
Home Beautiful Radio Spot
A-1 Environmental Services Rack Card
We created this card to announce A-1’s merger with G&F Septic Service. Included was an offer and information about A-1 to introduce G&F customers to the company.
Boss Power Equipment Poster
Boss Power’s 10th Anniversary included an all-day event. This promotional poster was created to spread the word in the store, and was paired with local radio ads.
Market Days Motorcycle Show Poster
This eye-catching poster was created to advertise the annual Market Days Motorcycle Show in downtown Concord.
"South End Media has consistently brought extra value to our marketing and advertising for over 15 years. Kurt and his team are extremely creative and consistently produce timely results far in excess of what we could accomplish on our own. I have found their integrity and ethics to be impeccable and consider their input as one of the keys to our long term marketing and business success. I enthusiastically recommend South End Media for your marketing and media needs."
Bruce Hamel, The Home Beautiful, Inc., Belmont, NH
"Outstanding service and knowledge of the contemporary aspects of advertising and marketing. Even better, a great deal of fun to work with..."
Skip King, Kar Kraft, Gilford, NH